For most Indian customers, WhatsApp is where business actually happens: questions, orders, updates. A list of people who chose to hear from you is one of the most valuable things a small seller can build. Here is how to do it properly.
Switch to WhatsApp Business
The free WhatsApp Business app gives you a business profile, a product catalogue, labels to organise chats, quick replies and away messages. Use a separate number from your personal one if you can.
Get people to opt in
- Add a “Message us on WhatsApp” link to your Instagram bio, website and Google profile.
- Offer something useful: a festive menu, a free printable or early access to new stock.
- Ask existing customers if they would like updates.
Broadcast lists, not groups
A broadcast list sends a message to many people, but each person receives it as a private chat. They only receive it if they have saved your number, which is a built-in opt-in. Groups expose everyone’s numbers to each other, so avoid adding customers to groups without consent.
What to send (and how often)
- New stock, festive menus and real delivery deadlines.
- One helpful tip with each message, not only “buy now”.
- No more than one or two messages a week during the season.
- Always make it easy to stop: “Reply STOP and we won’t message again.”
Use labels and quick replies
Label chats as “New order”, “Paid”, “Delivered” to keep the festive rush organised, and save quick replies for prices, delivery areas and payment details.
This guide is part of our holiday series. For the bigger picture, read 9 Free Ways to Promote Your Holiday Offer.
